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Online Amrita BBA Digital Marketing And Sales, Semester-Wise Syllabus

Amrita University offers a 3-year Online BBA in Digital Marketing and Sales, open to Class 12th graduates with 45% marks. The ₹1,98,000 program is UGC-approved, delivered fully online with projects, case studies, and internships. Graduates secure placements in roles like Digital Marketing Manager, SEO Specialist, and Sales Manager, with average salaries between ₹6–12 LPA.

authorImageSwati Kumar21 Aug, 2025
Online Amrita BBA Digital Marketing And Sales

Online Amrita BBA Digital Marketing and Sales: Amrita University offers a comprehensive 3-year online BBA program in Digital Marketing and Sales. With the evolving digital era, sales and digital marketing are sought-after courses among candidates. The online BBA Digital Marketing and Sales program equips students with the latest sales techniques and marketing strategies in the digital world. Candidates with 45% aggregate marks in their class 12th from a recognized board are eligible for online Amrita BBA Digital Marketing and Sales admission. Amrita BBA digital marketing and sales fee structure is Rs 1,98,000, payable semester-wise. 

Online Amrita BBA Digital Marketing and Sales programs include subjects like social media marketing, email marketing, content strategy, and sales management. The university offers projects, case studies, and industry interactions to prepare candidates for digital marketing and sales-related fields. 

Online Amrita BBA Digital Marketing And Sales Overview

Online Amrita BBA Digital Marketing and Sales is a UGC-approved program aligned with industry trends. The university delivers courses through live and recorded sessions, digital resources, and books. The following table provides a snapshot of the Online Amrita BBA Digital Marketing and Sales curriculum. 

Online Amrita BBA Digital Marketing And Sales Overview
Particulars Details
Program Duration 3 Years
Course Name BBA Digital Marketing And Sales 
University Name Amrita Online University
Mode of Learning Online
Eligibility 12th 
Course Fees Rs  1,98,000
Assessment Online Exams, Assignments, Projects
Career Opportunities Digital Marketing Manager, SEO Specialist, Social Media Manager, Content Strategist, and Email Marketing Specialist
Admission Process Online Application, Document Submission, Payment of Fees

Online Amrita BBA Digital Marketing & Sales Eligibility Criteria

For admission to the online BBA course at Amrita University, candidates need to meet the following online Amrita BBA Digital Marketing & Sales course. 

  • Candidates must have a 12th qualification from a recognized board. 
  • 45% minimum marks in the qualifying exam is required for online Amrita BBA admission. 
  • There is no age restriction for online Amrita admission. 

Online Amrita BBA Digital Marketing & Sales Admission Process

Candidates need not appear for any entrance exam or visit the college campus for online Amrita BBA admission. Online Amrita BBA Digital Marketing & Sales admission is merit-based and conducted entirely online. Here’s how you can apply. 

  • Visit the official website of Amrita University. 
  • Under the “Admission” category, select the “Online BBA Digital Marketing & Sales” course. 
  • The application form will open. Fill in all your details. 
  • Upload any necessary documents in the prescribed format. 
  • Pay the application fee and submit the form. 
  • The university will further notify you about the online Amrita BBA Digital Marketing & Sales admission guidelines after complete verification. 

Amrita BBA Digital Marketing and Sales Fee Structure

Amrita BBA Digital Marketing and Sales fee structure is affordable with semester-wise and EMI payment options. The course fee is Rs 1,98,000 for the entire 3-year course. Scholarships and financial assistance options are available to help manage the cost. The university may also charge additional fees, including registration and examination fees. 

Online Amrita BBA Digital Marketing And Sales Syllabus

The online Amrita BBA Digital Marketing and Sales syllabus includes subjects like Principles of Management, Financial Accounting, Business Economics, etc. The curriculum is a combination of fundamental business courses with advanced marketing topics spread over six semesters. The university integrates internships and industry-exposure seminars to prepare students to thrive in the digital world. 

Provided below is the semester-wise online Amrita BBA Digital Marketing and Sales syllabus.

Online Amrita BBA Digital Marketing And Sales Syllabus
Semester 1 Semester 2
English Business Foundation with Excel
HRM and Organizational Behaviour Financial Markets and Instruments
Financial Accounting Business Management
Modern Business Environment Business Economics
Digital Fluency and Financial Modelling Communicative English
Financial Literacy and Planning Applied Learning 1-Project
Semester 3 Semester 4
Managerial Finance Entrepreneurship
Marketing Management Operations Management
Introduction to Digital Marketing User Retention and Engagement
Personality Development and Leadership Skills Social Media Marketing
Search Engine Optimization and Search Engine Marketing (Research Methodology) Quantitative Techniques for Business
Environmental Science Applied Learning II-Project
Semester 5 Semester 6
Direct Tax Strategic Management
Cost and Management Accounting Business Tax
Email and Affiliate Marketing Web, Mobile, and Social Media Analytics
Content Marketing Marketing Analytics
Digital Marketing and E-commerce Introduction to Business Analytics
Artificial Intelligence Applied Learning III-Project

Online Amrita BBA Digital Marketing And Sales Placements

Amrita University offers excellent placement opportunities for graduates with Digital Marketing and Sales specialization in the online BBA program. The average salary package ranges from Rs 6 to 12 lakh per annum, with top performers earning significantly higher packages. Marketing management, business analysis, and sales leadership are prominent job roles for graduates. 

Leading recruiters include companies like Deloitte, HDFC Bank, Infosys, and Amazon, providing diverse industry exposure. 

 

Online Amrita BBA Digital Marketing And Sales FAQs

What are the minimum aggregate marks for online Amrita BBA Digital Marketing and Sales?

Candidates need 45% aggregate marks in class 12th for admission to the online BBA Digital Marketing and Sales program at Amrita University.

How is the course delivered?

The online BBA Digital Marketing and Sales program is entirely online, with weekly live sessions, recorded lectures, and interactive discussion forums.

Are internships part of the curriculum?

Yes, students complete internships and industry projects to gain practical experience.

What subjects does the online Amrita BBA Digital Marketing and Sales syllabus include?

The online Amrita BBA Digital Marketing and Sales syllabus includes core subjects, including Principles of Management, Financial Accounting, and Marketing Management, along with specialized digital marketing and sales courses.

Is there placement assistance available for the online BBA course at Amrita University?

Yes, Amrita University provides placement support, pre-placement training, and career guidance to students pursuing the online BBA program.
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