Amrita University Online MBA Marketing, Semester-Wise Syllabus

Amrita University Online MBA Marketing is a 2-year UGC-recognized program with a ₹2,20,000 fee and flexible EMI options. Eligibility requires a bachelor’s degree with 50% aggregate, and admission is merit-based without an entrance exam. The semester-wise syllabus covers digital marketing, consumer behavior, analytics, and sales, with placement opportunities ranging from ₹5–8 LPA at top firms like Amazon, Deloitte, and TCS.
authorImageSwati Kumar9 Dec, 2025
Amrita University Online MBA Marketing

Amrita University Online MBA Marketing is a 2-year industry-aligned PG program designed for graduates and working professionals seeking to advance their careers in marketing. Amrita University online MBA marketing fee structure is Rs 2,20,000 payable in flexible installments. Amrita online MBA Marketing eligibility criteria require candidates to have a bachelor’s degree from a recognized university with 50% aggregate marks. Online Amrita University admission is merit-based, with no entrance exams required. 

 Amrita University online MBA Marketing curriculum includes a comprehensive learning in digital strategy, consumer behavior, data-driven marketing, and sales. The university provides career support and global networking opportunities, along with mentorship from top faculty and industry leaders. 

Amrita University Online MBA Marketing Highlights

Amrita University online MBA Marketing is a UGC-approved and NAAC A++ accredited program. The curriculum is designed to focus on practical, industry-relevant topics in marketing management.  It is a prominent choice for those seeking career growth without compromising their current roles. Provided below are some details regarding the Amrita University Online MBA curriculum.

Amrita University Online MBA Marketing Highlights
Particulars Details
Name of the University Amrita  Online University
Name of the Course Online MBA Marketing
Mode of Learning Online
Duration 24 Months (2 Years)
Work Experience Requirement No Work Experience Required
Eligibility Criteria Bachelor’s degree from a recognized university 
Total Fee Rs. 2,20,000/-
Accreditations UGC Entitled, NAAC Grade A+
Degree Accepted for Government Jobs Yes
Placement Assistance Yes
Scholarships Available

Amrita Online MBA Marketing Eligibility Criteria

Candidates must fulfill the following Amrita online MBA Marketing eligibility criteria for online Amrita University admission. 

  • Candidates need a bachelor’s degree from a recognized university. 
  • 50% aggregate marks are required for online Amrita University admission. 
  • There is no reserved category quota to register for the course. 

Online Amrita University MBA Marketing Admission 

Candidates do not need to appear or qualify in any entrance examination for online Amrita University admission. Aspirants only need to register on its official website and follow the admission criteria. Here are the steps to apply for the online MBA Marketing course. 

  • Visit the official Amrita Online website.
  • Click on the “Admissions” at the top right and select “Online Degree.”
  • Select the “MBA Marketing” course. The application form will appear on the screen.
  • Fill in your details, including educational and personal information. 
  • Scan and upload all mandatory documents, including your photograph and signature. 
  • Pay the application fee and submit the form. 
  • Amrita University will review your application and contact you by email with your enrollment information if you’re accepted.

Amrita University Online MBA Marketing Fee Structure

Amrita University Online MBA Marketing fee structure is Rs 2,20,000, with a semester fee of Rs 55,000. Eligible candidates get flexible payment options such as zero-cost EMI plans and scholarships. The Amrita University online MBA Marketing curriculum is delivered through online lectures, live sessions, and interactive discussions, making it feasible for career advancement in the marketing field. 

Amrita University Online MBA Marketing Syllabus

Amrita University Online MBA Marketing syllabus covers important subjects such as Marketing Management, Consumer Behavior, and Digital Marketing, along with electives like Customer Relationship Management and Retail Marketing. The syllabus focuses on preparing students for dynamic roles in the marketing industry with the inclusion of case studies and projects. 

Given below is the semester-wise Amrita University online MBA Marketing syllabus. 

Amrita University Online MBA Marketing Syllabus
Semester 1 Semester 2
Fundamentals of Management & Organizational Behaviour Business Finance
Human Resources and Organizational Development Operations and Supply Chain Management
Marketing and Consumer Behaviour Data-Driven Decision Making
Elective 1: Marketing Communications Business Ethics and Strategic Management
Soft Skills and Employability Skills Elective 2: Sales and Distribution Management
Semester 3 Semester 4
International Business Sustainability and Governance
Business Analytics and Business Modelling Project
Elective 3: Digital Marketing Elective 5: Data-Driven Marketing
Elective 4: Retail Marketing Elective 6: Marketing Research
Education for Life Elective 7: Customer Relationship Management
Electives
Marketing Electives Marketing Communications
Sales and Distribution Management Digital Marketing
Retail Marketing Data Driven Marketing
Marketing Research Customer Relationship Management

Amrita University Online MBA Placements

Amrita University Online MBA placements statistics are exceptional, providing top-notch job opportunities across various industries. The placement cell conducts personalized career counseling and skill-building workshops to give industry-relevant exposure to students. 

 The average salary package offered to online MBA graduates ranges from Rs 5 to Rs 8 lakhs per annum, with higher packages for exceptional performers. Here are some job prospects for the online MBA Marketing graduates, along with average salary packages. 

Amrita University Online MBA Placements: Job Prospects
Job Roles Average Salary (LPA)
Business Development Executive INR 4 LPA
Media Planner INR 5 LPA
Project Manager  INR 6 LPA
Sales Consultant  INR 4.2 LPA
Professor INR 6.2 LPA

Some top recruiters for online MBA Marketing graduates are listed below. 

  • Amazon
  • Cognizant
  • Deloitte
  • Godrej
  • HDFC Bank
  • Honeywell
  • McKinsey and Company
  • Mphasis
  • TCS
Other Related Links
Chandigarh University Online MBA Sharda University Online MBA
Jain University Online MBA Online MBA College

Amrita University Online MBA Marketing FAQs

What is the minimum aggregate marks required for online MBA in Marketing admission at Amrita University?

For admission to the Amrita University online MBA Marketing course, candidates need 50% aggregate marks in their graduation. No reservation quota is applicable.

How is the Amrita University Online MBA Marketing curriculum delivered?

The university delivers the course through live and recorded sessions, along with a digital library and books.

Is there career support and placement assistance for the online MBA Marketing program?

Yes, the online MBA Marketing program includes mentorship, career counseling, and access to placement drives.

What is the Amrita University online MBA marketing fee structure?

The Amrita University online MBA marketing fee is Rs 2,20,000, payable in installments, with scholarships available.

Can working professionals enroll in this online MBA Marketing program at Amrita University?

Yes, the online MBA Marketing program is designed specifically for working individuals seeking flexibility.
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